Tuesday 28 April 2009

Affiliates, Products, Marketplace !!

As an online marketer you are faced with the scenario of finding a way to get your products in front of as many viewers as possible through the means available to you. As I have already mentioned an Ad Network goes some way to creating direct sales but surely there's a better or more advantageous way to achieve higher volumes. "Where?" I hear you ask.

PayDotCom from Mike Filsaime provides the instant answer to the question above. You have as a product vendor with PDC a means to track, list and see all of your affiliates on this site as well as provide multiple products and arrange campaigns which may be co-ordinated and viewed at any time.

The system also integrates with one of the largest and most established payment processors PayPal so that you may conduct all financial aspects of your business. Make and receive payments to and from customers, additionally you will receive commissions via the same channel.

As an affiliate of PDC itself you have a means to also offset the fees due to PDC for the sales generated through the system and are competitive with other similar sites who offer a means to create product sales.

In summary you have the complete platform to make online sales and know exactly where you stand in relation to your product in the marketplace.

Thursday 16 April 2009

Ad Network

An ad network is part of the range of tools any business should have to promote it's service or product. It can be used as a primary source of business as well as a means of providing a cashflow in and of itself by informing fellow business owners of the network.

For business the use of a classified service is important as it ensures your potential buyer is aware of your product or service by definition and that's essential for the buyer as much as anything too. Buyers will go where they think they'll find the product they are looking for. It doesn't guarantee the possibility of a sale but improves the probability for those in the "shop" window. The purpose is the same as the creation of targetted traffic for your website from where your potential buyers will come and whom you are looking to "attract".

The viral aspect of any ad network will quicken the exposure your business has to potential buyers and so is an additional level of interest which should bring more business by way of this.

There are a number of areas that also should be considered in addition to this working alongside advertising and with the building of your list a profile on the principal social networking sites and the emerging micro blogging services are a must. The main ones being Facebook, myspace, twitter and the new special interest sites such as blip.fm (music combine with chat). As with all advertising SPAM is a major issue that must be adhered to in terms of sending any kind of solicitation without prior permission or "opt-in".

With twitter now attracting much attention new ad programs are proliferating in this market and one you could consider is twittersubmitter which offer a means of accessing this exploding market.